Cray via DNA Agency
Cray, a subsidiary of Hewlett Packard Enterprise, is an American supercomputer manufacturer and the pioneer of the world’s first supercomputer in 1976.
DNA, a Seattle-based advertising and branding agency, was tasked with creating a new identity and brand narrative for Cray and engaged Jeff to collaborate on a brand positioning campaign that included the development of key messaging, infographics, and a white paper.